Gelato catering services for events in Milan and across Italy
Gusto 17, the brand of premium, personalised artisanal gelato, listed by Gambero Rosso among the Best Gelato Shops in Italy and recognised by Forbes Italia as one of the 100 Made in Italy Excellences, designs and delivers personalised gelato catering services for corporate and private events in Milan and across Italy.
Tell us your idea and we will turn it into a unique, memorable and personalised taste experience.
All our services, from the gelato cart and limited-edition flavours to personalised gelato patisserie, are designed to integrate seamlessly with your brand identity, the venue and the positioning of the event.
Who is our gelato catering service for?
Over the years, we have designed and managed more than 500 events, not only in Milan but throughout Italy.
Our personalised gelato catering services are designed for both corporate and private events.
Corporate Events
- Corporate Events
- Product Launches
- Team building
- Family & Friends Day
- Trade Fairs and Conferences
- Office Gelato Break
- Brand Activations
Private Events
- Weddings
- Birthdays
- Anniversaries
- Exclusive and high-profile parties
Our extensive experience in gelato catering services allows us to manage every event with creativity, method and vision.
Our consultative approach allows us to:
- Quickly understand the client’s needs, both creative and functional
- Work with agencies and marketing teams
- Adapt to different venues and settings
- Guarantee operational precision, flexibility, accuracy and attention to detail
What does our gelato catering service include?
- Artisanal gelato cart with customisation options
- Branded gelato bars, ice lollies and gelato biscuits with your logo and exclusive packaging
- Creation of personalised gelato flavours and limited-edition flavours inspired by the brand or the event theme
- Seasonal formats (Valentine’s Day, Christmas, Hot Chocolate)
- “Full Experience” format: not just gelato, with the option of using all our assets, including our stores, for a fully immersive experience
Make your event memorable with a customised Gusto 17 gelato cart
Our gelato catering service is designed for companies and private clients looking for a premium, carefully curated and distinctive experience. The Gusto 17 gelato cart is also conceived as an elegant yet eye-catching feature, making every event unique and delighting guests.
The service includes:
Elegant, customisable gelato cart design
Gelato flavours inspired by the event or brand
Choice of Gelato or Gelato Patisserie
Wide range of customisation options
Dedicated staff
We have several types of gelato cart available. You can choose from 4 to 8 gelato flavours and, if you wish, create your own personalised gelato flavour: a flavour created exclusively for your event, allowing every guest to taste the essence of your brand.
With Gusto 17, artisanal gelato becomes a creative tool that can tell the story of a brand, create an immersive experience or enhance a special occasion. Our services integrate into the event concept and become part of its identity: thanks to our many customisation options, gelato is not simply a service but a distinctive element of the experience.
Gelato bars, ice lollies and gelato biscuits customised with your logo
In addition to gelato, our gelato catering service also includes the option of creating artisanal gelato patisserie products made with the finest ingredients.
Here is what we can create for your event:
- Gelato bars, ice lollies, pralines and gelato biscuits with exclusive flavours inspired by the brand, products or event theme
- Coordinated colour palette
- Logo printed directly onto the wooden stick or gelato biscuit
- Customised food packaging
Seasonal formats or “Full Experience”
Gelato is the perfect choice for every season.
Gusto 17 gelato catering services are available all year round, adapting perfectly to every setting and season.
We develop themed formats, including a Hot Chocolate Station, designed for specific times of the year or special occasions.
Here are some examples of seasonal formats:
Hot Chocolate Catering and Christmas Edition
We can create an elegant corner dedicated to artisanal Hot Chocolate, also served alongside gelato, or create a Limited Edition of Christmas-tree-shaped gelato bars.
A creative and distinctive idea, perfect for:
- Corporate Christmas parties
- Christmas events and indoor winter openings
- Indoor autumn or winter openings
Valentine’s Day and Special Occasions
To celebrate special events, we can create:
- Gelato bars and Bon Bons shaped like a Heart, gelato bars inspired by a Slice of Cake, a Donut or a Chocolate Bar
- Custom formats for anniversaries and weddings
“Full Experience” Format
The “Full Experience” format is designed for brands looking to create a complete, immersive experience.
This translates into a range of solutions that become not just events, but true brand activation initiatives:
- Customisation of the cart and creation of products and packaging inspired by the product or brand, as in the launch of the GCDS Capsule Collection x Polly Pocket by Mattel or the promotion of the film ‘Superman’, distributed by Warner Bros
- Customisation of Gusto 17 Stores in Milan, with the creation of gelato flavours and branding across all visual elements: as in the case of DoDo or Uniqlo, which branded the Via Savona 17 store in Milan for Milano Design Week, turning it into an extension of the brand, or YouTube, which transformed the space into ‘The Creator Gelateria’ for the Milano Cortina 2026 Olympics.
Are you ready to create your experience?
Turn your event into an unforgettable taste experience
Bring Gusto 17’s gelato catering service to your event.
Fill in the form and tell us your idea.
We will send you a proposal tailored to you.